• You are from the Middle East or North Africa.

  • You have a serious interest in developing a career in artist management.

  • You are able to attend the full schedule in Amman, Jordan on Nov. 16 and 17 from 9am to 5pm.

  • Application deadline: November 8th, 2018

Limited spots available. BalaFeesh will cover cost of attendance, including flights, accommodation, and transportation for participants attending from outside of Jordan.


BalaFeesh and El-Wekala have partnered together to present The Artist Manager Workshop, tailored to young and up and coming music managers from the Arab world with a focus on Jordan. 

El-Wekala Global Productions is a global Art & Media production network, that works on empowering artists, disrupting media and entertaining people all over the world. Balafeesh is a music platform that presents a concert series and publishes video content of those shows. 

Our main sponsor is the Abdul Hameed Shoman Foundation, which focuses on funding initiatives that support creativity and innovation in the Arab world. Special thanks to our partners Orange, The International Association for Creation and Training (I-act), and the American Community School in Amman. 


The workshop will provide an overview of the global music business and the role of the artist manager in general, and how it intersects with record labels, booking agents, marketing, PR, A&R, etc. The sessions will facilitate discussions, interactive lectures, presentations and panel Q&As about the music industry and artist management in the Arab world, with a particular focus on Jordan, Egypt, Lebanon, UAE and Morocco.

This workshop will focus on enhancing your capacities as current and future managers in the MENA region, to equip you with the skills and strategic vision needed  to take your artists' growth to the next level. 


We have invited the following speakers, experts and trainers, to run the workshop course content:

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Marcus O’Dair is a musician, journalist, educator and music consultant based in the UK. A former session musician with Passenger, Marcus performs as a featured artist with Grasscut, an act he also manages. As a journalist, Marcus has written about music for The Guardian, The Independent, The Times, The Financial Times, The Irish Times, Pitchfork and Uncut.


Marcus is currently Associate Professor in Music and Innovation at Middlesex University in London, where he set up the Creative Entrepreneurship MA and teaches on the Popular Music and Music Business & Arts Management programmes. Marcus also works as an associate of music business consultancy CMU Insights. In that role he has co-developed and is co-delivering ‘The Mechanics Of Music Management’, a new five-part seminar series for the Music Managers’ Forum in the UK.

Workshop Lead Trainer (website)


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Stephen Budd is a British music industry executive based in London. He is a director of artist and producer management company Stephen Budd Music Ltd, the OneFest Festival, the Africa Express project and is the co-founder of the NH7 Weekender festivals in India. He is a recognized TV commentator on music industry issues, regularly appearing on a variety of British TV news shows. In June 2017 he completed his 3-year term as co-chairman of the MMF (Music Managers Forum). He is a co-executive producer of Amnesty International and Sofar Sounds' 'Give A Home' global concert series. His current management roster includes the artists Dry The River and Dancing Years, along with the record producers Rick Nowels, Tore Johansson, Valgeir Sigurdsson, Nick Zinner and Mike Hedges.

Workshop Speaker (website)


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Sarah is a professional emailer: working as an international business development consultant, a PR strategist and an artist manager. She spent eight years working at the very excellent POP Montreal Music Festival (2009-2017), where she oversaw all of its communications, international partnerships and outbound activities. She founded shouc-shouc in 2012, so that she could work on a wider array of projects, artists and events. Born and raised in Montreal, she will gladly offer any tips on how to survive in -40C weather.

Workshop Speaker (website)


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Frank Abraham founded F-Cat, a booking agency and tour promoter that offers a wide range of services. F-Cat works as European agent for many artists, for some of them as worldwide agent as well, believing that it is important to develop a strategy for artists in their key markets, working in close coordination with managements and labels. 

Since 1993, Frank Abraham has made his mark with establishing new stars in Europe. As a local promoter he organized festivals, concerts and other events, presenting artists such as Youssou N´Dour, Gilberto Gil, Caetano Veloso, Cassandra Wilson, Ruben Gonzales & Ibrahim Ferrer, Al Jarreau, Manu Chao & Toto. As an agent, he has developed the careers of Bajofondo, Carlinhos Brown, Daniela Mercury, Khaled, Lenine, Portico Quartet among others.

Workshop Speaker (website)


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Australian born and raised multi-lingual (English & Arabic), Richard has spent the last decade based in the UAE. He holds a master’s degree (MBM) in Business Marketing and a proven track record and subject matter expert when it comes to media, marketing & entertainment with strong business networks across the Middle East, USA, Europe and Australia. 

Richard has worked with and consulted for various leading multinational organizations including Coca Cola, Apple, Sony, Universal, Emirates Airlines and EMI Group. In addition, he was the executive music producer for the hit TV shows The Voice and X- Factor Middle East.

Having achieved over 50 #1 best selling regional products, collectively over 100 million views on YouTube and he was responsible for licensing music in Hollywood blockbusters (Sex in the City, Green zone, Coco etc.) and various TVC publishing music clearances.

Workshop Speaker (website)



The deadline for submissions has closed.